Developer Telemetry Platform Without Goodhart's Law
C5/10May 13, 2026
WhatAn engineering analytics tool that measures actual developer productivity through IDE and toolchain signals while explicitly designing against metric gaming and managerial misuse.
SignalCommenters describe a fundamental tension: unified IDE telemetry gives companies powerful visibility into how tools are used, but every metric becomes a target — engineers game Jira burndowns, AI code review adoption numbers are inflated by force-enabling features, and aggregated data rarely reflects ground truth.
Why NowAI coding tools are flooding engineering orgs and every company wants to measure their ROI, but existing approaches (counting AI-generated PRs, adoption rates) are trivially gamed — there is a window for a product that measures outcomes rather than vanity metrics.
MarketVP Engineering and DevEx teams at companies with 200+ developers; $1B+ TAM competing with LinearB, DX, Jellyfish, and Pluralsight Flow — all of which are widely criticized for producing misleading metrics.
MoatTrust and credibility as the anti-gaming analytics tool becomes a brand moat; network effects from benchmarking data across companies.
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