WhatA B2B analytics layer that ingests wearable data from sauna and recovery facility members to quantify and personalize the physiological impact of heat therapy sessions.
SignalThe research shows that sauna has a measurable, surprisingly large effect on nighttime heart rate recovery — even bigger than moderate exercise — but no one can currently tell users their optimal sauna duration, temperature, or timing because that data isn't captured or correlated with outcomes.
Why NowWearable penetration has hit critical mass with Apple Watch, Oura, Whoop, and open APIs like Terra now making it possible to aggregate cross-device biometric data at scale for the first time.
MarketSell to premium sauna/spa chains (Perspire Sauna Studio, HigherDOSE, boutique gyms) and corporate wellness programs; global sauna market ~$3B growing 10%+ annually; no one owns the data-driven recovery analytics layer yet.
MoatProprietary longitudinal dataset correlating sauna protocols with biometric outcomes across thousands of users — this compounds over time and becomes the training set competitors can't replicate.
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