WhatA platform that helps consumer brands (grocery, pharmacy, retail) publish structured, machine-readable product data (ingredients, nutrition, allergens, pricing) via standardized APIs that AI agents and comparison tools can consume.
SignalPeople want granular, copyable, structured product information from local retailers — ingredients, health data, pricing — not just marketing pages, and they see emerging web agent protocols as a potential unlock for this.
Why NowWebMCP and similar agent-to-website protocols are creating a new expectation that product data should be machine-accessible, and regulatory pressure (EU Digital Product Passport) is pushing brands toward structured disclosure anyway.
MarketConsumer packaged goods brands and retailers; $2B+ TAM in product data management (competitors: Salsify, Akeneo, Syndigo), but a gap exists for agent-facing structured data specifically.
MoatNetwork effects — the more brands publish through the platform, the more agents and tools integrate with it, creating a de facto standard for product data access.
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