Solar ROI Calculator Fighting Utility Misinformation
C5/10April 22, 2026
WhatA consumer-facing tool that uses actual utility rate structures, local regulations, and real installation data to show homeowners their true solar payback period — specifically designed to counter anti-solar fee structures in hostile states.
SignalCommenters describe states like Alabama where utilities impose fees that make solar appear uneconomical, and others where sub-10kW systems are quietly viable — revealing that the biggest barrier to adoption is not economics but information asymmetry manufactured by incumbents.
Why NowPanel prices have cratered so dramatically that solar is cash-positive in under 5 years in most of the US, but consumers in utility-captured states don't know this because the information environment is deliberately polluted.
MarketResidential solar leads market (~$5B annually); monetize via installer lead-gen in a space dominated by EnergySage, but differentiated by focusing on hostile-regulation states where EnergySage has weak coverage.
MoatGranular, state-by-state regulatory and fee database that requires continuous legal monitoring — hard for generic solar marketplaces to replicate in anti-solar jurisdictions they've historically ignored.
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