WhatA drop-in image proxy service that automatically fetches, resizes, caches, and serves optimized versions of third-party OG images and external media with a single URL rewrite.
SignalThe creator of the HN newspaper site acknowledged that previews load slowly because they proxy OG images directly without resizing or caching, and traffic spikes make it worse — this is a common pain point for any developer pulling in external images.
Why NowEdge compute (Cloudflare Workers, Deno Deploy) now enables sub-50ms image transformation at the CDN layer, and AVIF/WebP adoption has made on-the-fly format negotiation table stakes for performance.
MarketDevelopers and small SaaS teams embedding external images; Cloudflare Images and Imgix are incumbents but priced for enterprise — gap exists for a simple, developer-friendly proxy with generous free tier; TAM ~$2B image CDN market.
MoatCache network effects — the more sites use the proxy, the more images are pre-cached at edge, improving performance for everyone and creating switching costs.
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