WhatAn analytics and optimization platform that monitors how Apple and Google's evolving notification suppression algorithms affect delivery rates, and helps product teams ensure critical notifications actually reach users.
SignalAs Apple and Google increasingly intervene in notification delivery — suppressing, coalescing, and deprioritizing messages — senders have lost visibility into what actually gets delivered and why, creating a black box that affects both legitimate and spammy notifications alike.
Why NowBoth platforms are aggressively tightening notification controls with on-device ML models, priority systems, and summary features, making the delivery landscape far more complex than even two years ago.
MarketMobile product and growth teams at mid-to-large companies; tens of thousands of apps send meaningful push volume. TAM ~$500M+ if you include the broader mobile engagement tooling market. Competes with OneSignal, Braze, Airship but none focus specifically on deliverability intelligence at the OS level.
MoatProprietary delivery rate benchmarking data aggregated across thousands of apps — the more customers you have, the better your models predict what gets through on each OS version and device configuration.
What Apple and Google are doing to push notificationsView discussion ↗ · Article ↗ · 338 pts · May 27, 2026
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