WhatA mobile app that uses device-level enforcement (not easily bypassed willpower nudges) to limit time on addictive apps, designed for adults who genuinely want to break social media habits.
SignalMultiple commenters — including one who built their own blocker — express that existing screen time tools are either too easy to dismiss or too annoying to sustain, and that adults need protection from addictive design just as much as children do.
Why NowCultural awareness of adult social media addiction has hit mainstream, EU regulation is legitimizing the idea that these apps are genuinely harmful by design, and Apple/Google are slowly opening deeper OS-level APIs for digital wellbeing.
MarketHundreds of millions of adults globally who recognize their social media use is problematic. Willingness to pay is proven by apps like Opal and One Sec doing millions in revenue. The gap is strictness — current tools are designed to be overridden.
MoatBehavioral data on what enforcement patterns actually change habits (not just block usage) creates a proprietary effectiveness dataset; subscription retention is high once the product genuinely works because users fear relapsing.
EU to crack down on TikTok, Instagram's 'addictive design' targeting kidsView discussion ↗ · Article ↗ · 503 pts · May 12, 2026
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