WhatA consumer app that lets patients enter a procedure code or description and instantly see real negotiated prices across nearby providers, ranked by cost and quality, before they commit to care.
SignalCommenters are frustrated that healthcare prices are not just opaque but unknowable, that shopping around is impossible, and that providers don't compete on price — the fundamental market mechanism is broken.
Why NowHospital and insurer price transparency mandates (2021-2023) have created billions of rows of machine-readable pricing data that is technically public but practically inaccessible to consumers without a purpose-built interface.
Market200M+ commercially insured Americans facing high deductibles (avg $1,700+); competitors like Turquoise Health focus on B2B while consumer tools remain weak. Potential for referral fees or employer licensing.
MoatData aggregation moat — normalizing and reconciling pricing data from thousands of hospitals and dozens of insurers into a usable consumer product is a massive engineering lift that creates a durable advantage once built.
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