WhatAn open standard and registry that lets publishers define how AI systems must attribute, excerpt, and compensate them when using their content.
SignalThe core tension in the post is that Google is increasingly intermediating the web, consuming publisher content and returning AI-generated summaries instead of sending traffic — publishers are losing both revenue and visibility with no recourse.
Why NowAI Overviews and LLM-powered search are now default experiences for billions of users, making publisher traffic loss acute and creating urgent demand for a structured attribution layer before the window closes entirely.
MarketPublishers, media companies, and content creators globally; TAM in the billions when you consider licensing revenue flows — competitors like robots.txt are primitive and unilateral, no real standard exists for AI-era attribution terms.
MoatNetwork effects — the more publishers adopt the standard, the more AI platforms must comply; first-mover in defining the protocol becomes the de facto registry and arbitration layer.
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