One-Click Personal Data Freeze and Opt-Out Service
C7/10April 6, 2026
WhatA service that automatically discovers, freezes, and monitors all the places your employment, salary, and personal data is being sold — starting with The Work Number/Equifax and expanding to all data brokers.
SignalPeople are furious that their salary data is being harvested and sold without their consent through payroll processors, and the opt-out process is deliberately burdensome, requiring you to submit even more personal data just to freeze what was taken without permission.
Why NowGrowing regulatory momentum around data privacy (state-level laws proliferating), combined with rising awareness of how payroll data flows to Equifax and others, has created a moment where consumers are actively seeking solutions but finding the manual process intolerable.
Market~160M US workers whose payroll data is being sold. Consumer subscription $5-15/mo. DeleteMe and Privacy Bee exist for general data removal but none specialize in employment/salary data brokers, which is the highest-stakes category.
MoatDeep integrations with the specific employment data broker ecosystem (Work Number, payroll processors, background check companies) create technical switching costs and specialized knowledge that general privacy tools lack.
Employers use your personal data to figure out the lowest salary you'll acceptView discussion ↗ · Article ↗ · 445 pts · April 6, 2026
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