Media Expert Conflict-of-Interest Disclosure Database

P6/10June 4, 2026

WhatA searchable database and browser extension that automatically surfaces the financial affiliations and industry ties of media commentators and quoted experts in real time as you read news articles.

SignalReaders have no practical way to verify whether a quoted 'independent expert' in a news article has undisclosed commercial interests, and news organizations fail to do this disclosure work nearly 60% of the time.

Why NowGrowing public distrust in media, combined with advances in NLP and entity resolution, make it newly feasible to automatically cross-reference quoted individuals against corporate registries, lobbying disclosures, and board appointments at scale.

MarketB2C freemium browser extension for news readers (hundreds of millions globally), with B2B licensing to newsrooms, fact-checkers, and regulators; competes with ad-hoc fact-checking orgs but none offer real-time inline disclosure.

MoatProprietary knowledge graph linking individuals to organizations, built from public records, corporate filings, and crowdsourced tips — grows more valuable with each new connection mapped.

UK media fails to disclose defence sector links in nearly 60% of cases View discussion ↗ · Article ↗ · 372 pts · June 4, 2026

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