WhatA search and discovery platform that exclusively surfaces verified local service businesses (not aggregators or lead-gen middlemen), using business license verification and locality signals to ensure searchers connect directly with the company doing the work.
SignalThere is deep frustration among consumers that searching for local trades online returns aggregator sites and lead-gen platforms that skim profits and have zero accountability for the quality of work — people crave a way to find and verify the actual local operator.
Why NowGoogle's search quality decline and the rise of AI-generated spam sites have made the aggregator problem worse than ever, while public business license databases are increasingly digitized and queryable via API.
MarketUS home services market is $600B+; Angi/HomeAdvisor, Thumbtack, and Yelp collectively earn billions from lead gen; a trust-first alternative capturing even 1% of local search intent is massive.
MoatVerified operator database with direct relationships and review authenticity — hard for aggregators to replicate because their entire business model depends on the middleman layer.
I wanted to build vertical SaaS for pest control, so I took a technician jobView discussion ↗ · Article ↗ · 348 pts · March 24, 2026
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