WhatA compliance platform that continuously audits the advertising data supply chain to identify where location and behavioral data leaks to unauthorized buyers like government agencies.
SignalThe advertising ecosystem has become an unregulated surveillance infrastructure where data brokers resell bidstream and SDK data to government agencies, creating massive legal and reputational liability for brands and ad networks that unknowingly participate.
Why NowGrowing regulatory pressure (state privacy laws, EU DMA/DSA, FTC enforcement actions against data brokers like X-Mode/Outlogic) is forcing ad-tech companies to prove their data supply chains are clean or face penalties.
MarketAd-tech companies, DSPs, SSPs, and large advertisers who need to demonstrate compliance — $50B+ programmatic ad market with every participant at risk. Competitors like OneTrust focus on cookie consent, not downstream data resale auditing.
MoatProprietary mapping of the data broker resale graph — who sells to whom — built through continuous monitoring of bidstream participants and data broker relationships, creating a network-effect dataset that gets more valuable over time.
CBP tapped into the online advertising ecosystem to track peoples’ movementsView discussion ↗ · Article ↗ · 530 pts · March 5, 2026
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