WhatA browsing and discovery app that indexes only verified human-authored content across blogs, forums, and independent sites — a search engine and feed reader for the non-AI web.
SignalMultiple users describe abandoning general internet browsing entirely, retreating to a small number of trusted sites or pre-2000 books because they cannot distinguish human content from AI slop — they want to engage with the internet but have lost the ability to discover trustworthy material.
Why NowThe AI content flood has reached a tipping point where mainstream users notice and change behavior, but no discovery tool has emerged to filter for human authenticity at scale.
MarketConsumers and knowledge workers willing to pay for premium content discovery; comparable to Pocket/Feedly ($100M+ market) but differentiated by human verification. No current player owns this positioning.
MoatProprietary index of verified human content that improves with scale; community curation creates switching costs as users build trusted source lists.
Privacy-First Search Engine With Zero AI FeaturesP5/10A search engine that markets itself explicitly as AI-free, with a hard guarantee that results are never filtered, summarized, or reranked by language models.
AI-Free Toggle Layer for Google Search ResultsC5/10A browser extension or proxy that strips all AI overviews, summaries, and generated content from Google search results while preserving the underlying organic ranking quality.
Unified Search Router With Per-Query Engine SelectionC6/10A smart search interface that automatically routes each query to the best search engine — traditional web search for navigational queries, AI-powered search for research questions, and specialized engines for maps, shopping, etc.
Google Services Replacement Bundle for DefectorsC5/10A curated, one-click migration toolkit that replaces the full Google ecosystem — search, maps, email, calendar, photos — with best-in-class privacy-respecting alternatives, handling data export and setup.
Enterprise AI Content Authentication and Provenance PlatformP7/10A cross-platform content provenance API that embeds and verifies cryptographic watermarks (C2PA, SynthID, etc.) across video, image, and audio assets for publishers, brands, and platforms.
AI Slop Filter for Video Platform FeedsC7/10A browser extension and app that detects and filters out low-effort AI-generated content from YouTube, TikTok, and other video feeds, giving users granular control over what they see.