WhatAn API and embeddable widget that news publishers integrate to auto-disclose any quoted expert's financial ties across all industries — defense, pharma, energy, tech, and NGOs.
SignalCommenters strongly agree that undisclosed conflicts of interest are not unique to defense but endemic across pharma, automotive, energy, and tech coverage, and that a universal disclosure standard is needed rather than sector-by-sector efforts.
Why NowEU regulatory momentum around media transparency (European Media Freedom Act) and advertiser-driven trust initiatives create a compliance pull for publishers to adopt disclosure tooling now.
MarketB2B SaaS for news publishers, PR firms, and compliance teams; thousands of newsrooms globally spend on editorial tools; no incumbent offers automated conflict-of-interest disclosure across all sectors.
MoatNetwork effects — as more publishers adopt, the shared entity graph of expert-to-affiliation mappings becomes the industry standard, making it harder for competitors to replicate coverage.
UK media fails to disclose defence sector links in nearly 60% of casesView discussion ↗ · Article ↗ · 372 pts · June 4, 2026
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