Consumer Data Broker Transparency and Alerting Service

C6/10March 31, 2026

WhatA service that continuously monitors data brokers, subprocessors, and corporate data-sharing agreements, alerting consumers when their data appears in new third-party hands.

SignalMultiple commenters express frustration that privacy policies are meaningless protections — they can change overnight, companies share data with undisclosed subprocessors, and users are never informed when their data moves to new parties.

Why NowFTC is actively pursuing data-sharing enforcement, GDPR and state privacy laws now require subprocessor disclosure, and the 23andMe bankruptcy proved that even genetic data gets sold when companies fail.

MarketPrivacy-aware consumers willing to pay $5-10/month; 50M+ US adults actively concerned about data privacy; competitors like DeleteMe only handle opt-outs, not ongoing monitoring of downstream data flows.

MoatAccumulated mapping of data broker relationships and subprocessor chains creates a proprietary intelligence graph that's expensive and slow to replicate.

OkCupid gave 3M dating-app photos to facial recognition firm, FTC says View discussion ↗ · Article ↗ · 450 pts · March 31, 2026

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