WhatAn email service where every new sender must be explicitly approved before their messages reach your inbox, with one-click permanent revocation — bringing the Hey.com consent model to standard IMAP-compatible email.
SignalMultiple commenters express desire for Hey.com's sender-approval model but are frustrated by its proprietary lock-in, lack of IMAP support, and opinionated design choices — they want the consent gating without the walled garden.
Why NowAI-powered sales outreach tools like Apollo have made unsolicited email volume explode, while Apple's Hide My Email has trained mainstream users to expect privacy controls — there's now mass appetite for inbox consent that didn't exist five years ago.
MarketPrivacy-conscious professionals willing to pay $5-15/month; ~50M potential users globally in the custom-domain and privacy-email segment. Fastmail, Proton, and Tuta compete but none offer sender-approval as a core primitive.
MoatSwitching costs are extremely high once someone migrates their email — email providers have among the lowest churn rates in all of SaaS.
Someone at BrowserStack is leaking users' email addressesView discussion ↗ · Article ↗ · 379 pts · April 5, 2026
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