WhatA plug-and-play eSIM-based cellular dongle or sleeve designed specifically for MacBooks, with native macOS integration and always-on connectivity.
SignalThere is persistent frustration that Apple still ships no Mac with built-in cellular despite doing so on iPads for over a decade — users want laptop connectivity without hotspot tethering hassles, and the Qualcomm royalty issue means Apple won't solve this themselves anytime soon.
Why NowApple's own modem efforts are underway but years from Mac integration, eSIM infrastructure is now mature, and remote/hybrid work has made always-connected laptops a baseline expectation rather than a niche need.
MarketMobile professionals and remote workers with MacBooks; ~30M MacBooks sold annually, even 5% attach rate at $99-149/device is a $150M+ market. Competitors like Solis and mobile hotspots exist but none offer seamless macOS-native integration.
MoatDeep macOS software integration (menu bar, auto-connect, power management) creates switching costs and a UX gap competitors can't easily replicate without Apple's cooperation.
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