WhatA continuous monitoring SaaS that scans regulated-industry websites for unauthorized data leakage to third-party ad tech, generating compliance reports and breach alerts.
SignalHealthcare exchanges were unknowingly transmitting citizenship status, race, and incarceration data to Meta and TikTok for years before anyone caught it, showing that no one is systematically auditing what government and healthcare sites actually send to third parties.
Why NowFTC enforcement actions on health data sharing are accelerating, state AG investigations into tracking pixels on hospital websites are multiplying, and the OCR has signaled it considers tracking pixels on health portals a potential HIPAA issue.
MarketHospitals, insurers, state agencies, and any HIPAA/FERPA/COPPA-covered entity with a web presence; ~7,000 US hospitals alone; Blacklight by The Markup is a free one-time tool but there is no continuous commercial monitoring solution tailored for regulated industries.
MoatProprietary database mapping tracker behaviors to specific data fields leaked, built through continuous crawling, becomes a unique compliance intelligence asset over time.
US healthcare marketplaces shared citizenship and race data with ad tech giantsView discussion ↗ · Article ↗ · 492 pts · May 4, 2026
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