Ad Platform Trust and Safety Scoring for Advertisers
C6/10June 16, 2026
WhatA third-party brand safety and ad platform integrity scoring service that rates social media platforms on scam ad prevalence, content moderation quality, and advertiser risk exposure.
SignalThere is deep cynicism that major platforms have degraded to primarily serving scam advertisers targeting vulnerable populations, yet legitimate advertisers have no independent data to evaluate platform quality before committing spend.
Why NowRegulatory pressure on ad transparency (EU DSA, proposed US legislation) combined with advertiser revolt moments are creating demand for independent platform quality signals that don't come from the platforms themselves.
MarketCMOs and media buyers at brands spending $100K+/year on social ads; $1B+ TAM in brand safety and ad verification; DoubleVerify and IAS exist but focus on content adjacency, not platform-level integrity scoring.
MoatContinuous crawling and scoring data creates a longitudinal dataset on platform ad quality trends that becomes the industry reference benchmark.
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