WhatA premium app discovery and curation service that filters out sponsored junk, adware, and scam apps, providing trustworthy app recommendations for iOS and Android users.
SignalUsers are furious that Apple's App Store — on a device they paid $1,000+ for — serves sponsored results that include malware and crypto stealers, and they feel trapped because iOS doesn't allow real alternatives like F-Droid on Android.
Why NowEU DMA is forcing Apple to allow alternative app stores and sideloading, opening the door for a curated, ad-free discovery layer that was previously impossible on iOS.
MarketiOS power users willing to pay $5-10/month for trusted curation; 1B+ iPhone users, even 1% penetration = massive; competitors are AltStore (hobbyist) and Setapp (Mac-focused).
MoatTrust and editorial reputation — once users rely on your curation for safe apps, switching costs are high because the alternative is wading back into the ad-ridden default store.
Apple's accidental moat: How the "AI Loser" may end up winningView discussion ↗ · Article ↗ · 413 pts · April 13, 2026
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